Hi, I'm Caleb. I find great fulfillment in working with leaders in the non-profit and small business space to build software tools and websites to support their mission and goals.
These are my values:
What is the primary service you are seeking to provide? What bottleneck do you need to remove, and exactly what tool do you need to solve that? What is the main call to action for your business?
Discovering The Main Thing is required to maintain focus and a healthy ROI on everyone's investment of time and money.
I value asking questions at all levels of development — understanding people's desires, their existing processees, and what they actually need out of their tools is essential to improving experiences for them and their users.
I deeply value aesthetics and initial impressions when it comes to software and the internet. Technology is generally ugly and confusing, and that is not the world I want to live in, so I do my part to make sure whatever tool or site I build is in some small way, thoughtful, elegant, and enjoyable to interact with.
I deeply value aesthetics and style UX across all user journeys, and strive to make sure that all users have a pleasant and enjoyable experience using your tools or websites.
Software has the ability to be incredibly efficient and powerful. This is a fundamental pillar of enjoyable user experience, and one I seek to esteem in anything I build. Software that is powerful and efficent respect everyone's time and make work and play more enjoyable.
I'm not satisfied until I can say: What I've built does the main thing well, beautifully, and quickly.
Let's build something together!
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